Navigating through the world of reporting and FP&A software can be confusing and difficult, especially if you’re just entering the game. There's a tool for just about everything, each promising to be the secret ingredient your firm needs to tackle those tricky financial challenges. Some platforms try to do too much and fall short, while others really hit the mark, changing the game entirely.

We're here to guide you through this bustling market with a friendly hand and a clear head. Let’s zoom in on LiveFlow, a name that's up and coming in the accounting circles, and see how it stacks up against the rest. Ready to take a closer look? Let’s dive in!

LiveFlow Reporting: An Overview

LiveFlow is a newer player in the financial reporting space, turning spreadsheets into a dashboard of automatically updating reports. By connecting with QuickBooks Online and populating numbers into Google Sheets, LiveFlow promises flexibility like you’ve never seen before. LiveFlow is also SOC-2 compliant and uses state-of-the-art security processes to ensure user data is as secure as possible. If you prefer to still work with spreadsheets versus a standalone integrated software platform, LiveFlow may be a great option.

However, when LiveFlow ventures beyond reporting into more complex areas like broader financial planning and analysis (FP&A), scenario planning, and cash flow forecasting, it doesn't quite hit the same high notes. 

As you sift through this competitive landscape, the key is to find a platform that aligns with what your business really needs. Each platform has its own set of strengths and weaknesses, so taking the time to weigh your options is crucial. After all, the tool you pick will play a big role in shaping the financial future of your business. Remember, it's about finding the right fit for you.

The Limitations of Using LiveFlow

LiveFlow, like any tool, comes with its own set of pros and cons. While it has several strengths, it's also important to consider its limitations.

  • Limited Custom Metric Capabilities: One of the notable drawbacks of LiveFlow is its limited capacity for custom metrics. If you're looking to tailor your financial analytics to very specific, unique business needs, you might find LiveFlow a bit rigid. 
  • Integration Exclusivity: While LiveFlow can connect with QuickBooks Online, this poses a challenge for those using different accounting software such as Xero. This exclusivity narrows its user base and can be a significant limitation if your firm is using a different ecosystem.
  • Google Sheets Dependency: LiveFlow's heavy reliance on Google Sheets for reporting is a double-edged sword. While it's great for those who are comfortable in an Excel-like environment, it can be less appealing for businesses that use other platforms or prefer a more integrated, standalone reporting or FP&A tool.
  • Data Syncing Issues: Some users have encountered difficulties with data synchronization when using LiveFlow. Consistent and reliable data syncing is essential for real-time decision-making, and any lapses here can be a significant setback.
  • No Free Plan: There’s no free plan or trial version of LiveFlow which limits the opportunity for potential users to test the waters before committing financially. This can be a barrier, especially for small businesses or individual accountants who are cautious about investing in a new tool without experiencing its benefits firsthand.

The 5 Best LiveFlow Alternatives 

Clockwork AI

Clockwork is the only FP&A solution built by a former outsourced CFO who successfully scaled his own advisory services. Compared to LiveFlow, Clockwork allows you to connect Quickbooks Online or Xero in minutes (not days or weeks) and get detailed financial models, weekly cash flow forecasting, custom metrics, payroll integration, and more.

Besides gaining CFO-level insights, Clockwork’s platform updates at the top of each hour so that you can say goodbye to stale data. Plus, their support team is unmatched  — you’ll get a dedicated Clockwork Coach to guide you every step of the way (at no additional cost like other competitors). 

There’s also a Free Forever plan for accountants looking to benefit from a completely free tool with quick and efficient FP&A capabilities.

Bottom line: If you’re an accounting firm committed to offering top-tier advisory services and want unlimited customization options, you need Clockwork — it’s built by professionals for professionals.


Jirav is known for features designed to make financial planning and analysis easier, including forecasting, budgeting, and reporting capabilities. Compared to LiveFlow, Jirav is equipped with more robust reporting and FP&A features, having a strong focus on driver-based modeling and integrated financial planning. 

Jirav also focuses on more advanced financial modeling whereas LiveFlow provides customizable reports and dashboards using templates through Google Sheets. Additionally, LiveFlow’s customization options are generally more focused on the presentation of data rather than advisory-focused services.


Compared to LiveFlow, Fathom offers broader integration capabilities with various accounting systems, including Xero, QuickBooks, and MYOB, making it a versatile choice for businesses using different accounting software.

Overall, Fathom might be more suitable for businesses seeking a comprehensive reporting tool with extensive custom reporting and limited planning features with broader software integration. LiveFlow, however, could be the better choice for businesses heavily invested in QuickBooks Online, looking for real-time financial analytics and a straightforward user experience.

Spotlight Reporting

For accountants and businesses wanting reporting that delivers deeper insight and clarity for better decision-making, Spotlight is a popular option. This platform generally offers more flexibility in standard budgeting and has formula options and driver-based budget-building capabilities. 

Spotlight does offer a better and more comprehensive forecasting solution than LiveFlow. Plus, Spotlight provides a free trial to businesses and firms that are weighing their options.

Reach Reporting

Reach Reporting is known for its strong focus on financial reporting and dashboard creation, designed to save time for financial managers and advisors. What makes Reach unique is its Excel-like template library with pre-built and customizable report and dashboard templates, budget, and forecasting tools with a minimal learning curve. 

Both are similar in terms of auto-populating all of your metrics and data sets into a spreadsheet-like environment, but Reach Reporting does have a free trial.

Choosing the Best FP&A Tool: Finding Your Firm’s Perfect Fit

Having explored the dense industry of reporting and FP&A software, it's clear that Clockwork AI emerges as the unmatched leader in this space. Clockwork isn't just another choice in a long list; it distinguishes itself as the premier platform for accountants dedicated to expanding their advisory services.

Ready to lead the charge by expanding your firm’s advisory services? Join Clockwork’s Free Forever plan or if you’re interested in earning perks and discounts, talk to the team about the Clockwork Champion program.


To learn more about how Clockwork helps small businesses realize and work towards a better financial future, create your account to start a free 14-day trial (no credit card required). Connect your QuickBooks Online or Xero account to create your first financial model in minutes.

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