The SaaS (software as a service) industry has grown substantially over the past years to a towering $170 Billion after increasing 500% over the last 7 years. What led the market down such a high growth path? There are multiple reasons to start or invest in a SaaS business, and as we dive deeper into the inner workings of a SaaS company, you will understand why the SaaS model has served as a hotbed of innovation, business success, and capital raises. Read to learn more!