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Do you know your "why?"

Maddi Prince
April 4, 2022

What gets you out of bed in the morning? Is it to learn something new that day? Is it chasing success? Maybe it’s more personal like being there for your family, partner, or even your pet!

As we have said before, a lot of blood, sweat, and tears go into running a business. That’s why it is important when you’re starting up your business to have the main goal in mind, what we at Clockwork like to call your “why.”

Why do you need to know your why? 

  1. It gives purpose to your business: You probably already know what challenges your business solves, but clearly defining the why helps you act with intention towards your end goal.
  2. It encourages your passions: You are passionate enough about your solution to start a business. That's amazing! You have the energy to reach for more solutions for the problem you are trying to solve. 

Clockwork is here to help you achieve your why. Business owners often put their own capital on the line and forgo the security of corporate benefits to build something truly unique. They’re the epitome of the American dream - and they’re failing at an alarming rate. Sadly, 50% of these businesses fail in their first 5 years, and 82% of those businesses fail due to cash flow problems. Small business owners need to get their finances in order, and they need help doing it - their whole world is at stake. 

That is our why. This is why Clockwork treats each business as a unique, nuanced entity. By using Artificial Intelligence to learn about your business and understand your high-level business landscape. Clockwork can build models that take into account your unique variables and create customized solutions. With our solution, we hope to change the mindset of finances for business owners so we can battle against the odds together.

We know our why, what’s yours?

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